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Webinar: Trademark 101

Start:
June 30, 2015 10:30 am
End:
June 30, 2015 11:30 am
Cost:
79/99/119
Organizer:
Laurie Silvey
Phone:
217-522-5512
Email:
lsilvey@ilchamber.org
Venue:
online

Taught by attorneys Eric Lamb & Kay Weiler Register
| SmithAmundsen LLC

Effective branding of your business, products and services is critical to standing out amongst your competitors. This is especially true in the modern era of ecommerce and social media. With few exceptions, every business has at least one trademark. It might be a word, phrase or logo. Are your trademarks protected?

This webinar, presented by SmithAmundsen attorneys Eric Lamb and Kay Weiler, will provide the basics steps and benefits of obtaining trademark registrations as well as tips for avoiding or resolving related issues involving third parties.

Program takeaways include:
• How to identify your existing trademarks and select new ones
• How to analyze the cost/benefit of registering your trademarks in the US and abroad
• Better understanding of the registration process
• What to do if someone copies your trademark
• How to reduce the risk of trademark infringement claims
• What to do if you receive a trademark cease and desist letter

Smith Amundsen

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