Taught by expert Todd Silvey
Web expert, Todd Silvey, explains the importance of your website ranking and how search engine optimization is necessary for increasing traffic to your web site. The 60 minute overview includes choosing the best keywords, researching your keywords, amplifying keywords with search-friendly construction of your site, developing social media networking strategies, and calculating the success of an SEO strategy.
Topics include:
•    Explanation of how search engines work (don’t pay for SEO scams)
•    Researching and choosing keywords
•    Adding keywords to web pages, URLs, and HTML markup
•    Writing web page content that promotes search engine results
•    Building links
•    Social media marketing with a purpose
•    Ways to track your traffic and analyze the effect of your strategy
•    Measuring search engine traffic

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