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Webinar: Direct Marketing

April 20, 2016 10:30 am
April 20, 2016 11:30 am
Laurie Silvey

Taught by attorney Erin Walsh Register
| SmithAmundsen LLC

In the past year alone, thousands of businesses have been sued in class action lawsuits for texting and calling consumers in error, sending advertising faxes or using an automatic dialing system to send texts and make calls without having obtained the consent required by law. In the face of the Telephone Consumer Protection Act and the Federal Communications Commission’s unforgiving and continually changing rules, inadvertent violations of the TCPA are easy and even companies attempting to comply end up paying millions of dollars in settlement and statutory damages.

Businesses often assume that they have permission to contact their customers but are unaware of the specific requirements for obtaining consent or that over 100,000 telephone numbers are reassigned every day and a company could face liability for using outdated or incorrect information. Companies also, unknowingly, use equipment categorized by the FCC as an “automatic dialing system” to send texts and make calls without complying with the more stringent requirements for autodialers.

Want to learn ways of avoiding the traps? This seminar is a must for any business that connects with its customers and potential customers directly or through an outside company via text message, fax or over the telephone.

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