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Seminar: Utilizing Smart Social Media Marketing to Grow Your Business

March 31, 2016 10:00 am
March 31, 2016 4:00 pm
Laurie Silvey
Illinois Chamber 8th Floor Conference Room
300 South Wacker, Chicago, IL, United States, 60606

Taught by Illinois Chamber’s marketing Register
and communications staff along with a panel of experts

Your business may have a social media presence, but are you doing everything you can to
take advantage of that ever-expanding marketing capability? Join the Illinois Chamber communications/marketing staff and a panel of experts to discuss useful and powerful methods for composing content that drives traffic. Learn how to execute social media effectively to acquire customers (and keep them coming back), manage your online presence, and cultivate your reputation in the “cloud”. This in-depth one day seminar will provide the information and skills you need in order to start using social media more productively in a short time.

This seminar includes:
-Introduction: Why is social media important?
-Social media do’s and don’ts
-Identifying the social media platforms that will work for your company
-Measuring your success and analyzing the return on investment
-Developing the best strategy for your business’ needs
-Creating compelling content that attracts and keeps followers
-Legal Issues to consider when utilizing social media for your company
-And more!

10:00 am     Overview of Day – Why is Social Media Important?

10:15 am      Panel 1 – Platforms, content strategy, creating compelling content
Moderator – Melissa Hahn, Dir of Communications, IL Chamber of Commerce
Panelist – Kelly Vold, Digital Editor for Engagement, Daily Herald
Panelist – Liz Kerns, Assistant Professor of Communications, Olivet Nazarene University
Panelist – TBA

12:00 pm     Lunch – (Included)

12:30 pm      Social Media Legal Issues to Consider when Utilizing Social Media for your Company – Stacey
Smiricky and Sylvia St. Clair, Faegre Baker Daniels Law Firm

1:30 pm        Panel 2 – Meausring Your Success and Analyzing the Return on Investment
Moderator – Jennifer Popa, Lead Communications Designer and Web Administrator, Illinois
Chamber of Commerce
Panelist – Liz Kerns, Assistant Professor of Communications, Olivet Nazarene University
Panelist – Kathy Hays, Constant Contact Authorized Local Expert

3:00 pm         Social Media Do’s and Don’ts

4:00 pm         Adjourn


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